Founded in 1992, Anthropologie (www.anthropologie.com) operates more than 175 retail stores in North America and Europe, and ships to over 100 countries worldwide via our ecommerce channels. We cater to fashionable, educated, and creative women between the ages of 28 to 45, who desire an inspirational shopping experience. To that end, we are committed to exceeding her expectations in unexpected, delightful ways. Our unique product assortment includes women's apparel and accessories, home furnishings and décor, gifts, beauty, and found objects. Our mission is to provide our customer with an unimagined experience.
Title
Contact Strategy Manager
Overview
The Contact Strategy Manager will manage the long term strategies and projects related to Anthropologie’s email and app marketing channels. This individual will be responsible for the high level strategy, implementation, execution, and reporting of all email and app marketing campaigns. This includes setting the channel strategy, overseeing the monthly email calendar, analyzing results, strategizing and executing next generation campaigns (Triggers, dynamic imagery, etc.), creating standard processes for email testing and reporting, being the brand’s primary contact with ESP, and managing a team of two.
The Contact Strategy Manager will work with a variety of teams including Digital Marketing, Ecommerce, Database Marketing, Merchandising, IT and Creative to ensure that Anthropologie’s emails are executed flawlessly and efficiently. The manager will also oversee an email coordinator who manages the day-to-day operations of Anthropologie’s email marketing programs. This role will also keep the company current on best practices in regard to data capture, segmentation, analysis, and emerging trends.
Responsibilities
Qualifications
Education
Bachelor’s Degree in Business, Marketing, or a related field.
Location
Philadelphia, PA