Account Executive, Fashion PR

LOCATION

New York, New York

THE COMPANY

Full Picture is an award-winning, bi-coastal agency with a team of highly creative individuals who live and work at the crossroads of fashion, beauty, entertainment, and technology. As an agency, we forecast trends, identify key moments, and capture the public’s interest to bring our clients’ ideas to life.

REQUIREMENTS

• 3-4 years of PR experience working with fashion and/or accessories brands
• At least 2 years of experience managing others
• Agency experience desired, but not required

  RESPONSIBILITIES

PRESS RELATIONS

• Strong relationships with long-lead national and regional editors across Fashion and Lifestyle sectors
• Excellent short-lead national and regional editor contacts (weekly magazines, newspapers, online outlets, blogs)
• Ability to create pitches and secure media placements across national and regional print, online and broadcast placements

SKILLS/CHARACTERISTICS

• Assign, supervise, and manage the activities of an Account Coordinator
• Execute strategic communication plans across clients
• Able to lead, encourage, mentor, and develop junior staff members
• Effective organizational and project management skills
• Proven ability to work well under pressure with tight deadlines
• Participate in brainstorms and contribute ideas
• Excellent verbal, written, presentation, organizational and follow-up skills a must
• Ability to write interesting, creative, and effective press releases, media alerts and press materials
• Create and maintain media pitch grids
• Ability to pitch product and designer/brand profiles
• Possess knowledge of the fashion industry and popular culture
• Ability to coordinate and execute client events
• Able to work in a team environment- someone who is an enthusiastic team player and has the ability to get along with others
• Networking with media, PR professionals and industry events, a must
• Establish and maintain effective working relationships with clients and media representatives