TONA Activewear

TONA Activewear is on a mission to create the next generation of activewear for a physically and mentally healthier planet.

TONA set out to solve one of the most pressing and commonly expressed frustrations in women’s activewear today – there is not a single brand that provides the ultimate fit, aesthetic, and comfort in conjunction with the fabric integrity, longevity, and sustainability that stands up to high-intensity workouts with the shape, support, coverage and compression the premium female consumer demands.

By developing their own proprietary fabrics, TONA is able to provide women with the aesthetic they love, the support they desire and the durability they deserve – designed by the founding designer of Lululemon – who created many of their most iconic, best-selling styles to this day.

TONA will provide a more luxurious, higher aesthetic, longer-lasting evolution of leggings, tops, sports bras, and outerwear to the significantly underserved $380B premium activewear and sportswear market.

Think elevated aesthetic of Lululemon + elevated performance of Nike = TONA ACTIVEWEAR.